Video of the Week

“Rob the jewellery store and tell ’em make me a grill” – don’t even think about robbing a jewellery store!

And yes you’ve guessed it, Grillz by Nelly is my video of the week.


Why? Well first of all it’s such a tune, and second those grillz look wicked I must buy a pair. The oversize t-shirt and baggy jeans style seems to be the epitome of urban fashion in hip hop videos.




Designers get the rap of approval

Versace. Tom Ford. Gucci. What do they all have in common? Well, apart from them being one of the most recognised fashion brands in the world, they’ve all been given the recognition they deserve…in rap songs. Drake, Jay Z and others have taken to the mic to appreciate the work of these well known designers, but is name dropping really necessary? Yes, it actually is. After Tom Ford was released, it became one of the most searched name on search engines since it’s release in August 2013, however, it seems that there wasn’t much of an increase in sales, which is actually kind of sad.

Repetitious Rapping

Name dropping isn’t a recent occurrence; it all started back when Run DMC were rocking Adidas, they even made a song called “My Adidas” – so original. After that, you can say it became quite a trend to name drop, take ASAP Rocky’s new hit Fashion Killa, you can just tell that this song will involve some major name dropping. “She got a lotta Prada, that Dolce and Gabana. I can’t forget Escada and that Balenciaga” (Rocky, 2013).

Sometimes I do wonder if they will ever get bored of rapping about designers, or if they will even run out of designers to rap about. They’re basically boasting about being able to afford all these expensive things, saying “ey look at me, I’m rich”. But I guess if it’s bringing in the money and the appreciation from fans, why not do it? 

What do you think? Leave a comment below.

The Top 5 Styles This Season

Here are my top 5 urban fashion that you will most likely see on the Streets of London today.

#5 Nike Jordans.

Although Jordans have been around for a while now, they’ve become increasingly popular in male fashion. A shoe for the athletic, hip hop stars managed to style it out with a pair of baggy jeans and a simple plain tee, creating a trend that many have followed.

#4 The half shaved hairstyle.

This hairstyle suits some, but not everyone. Matching this hairstyle with some big stud earrings, bright red lipstick and smokey eyes will give you that fierce look. Soo, if you’re feeling indecisive and don’t know what to do with your hair, this is definitely the style for you.

#3 Snapback caps

They’ve been more popular in the 2000s than in the 90s when it was first introduced. Hip hop artists like Chris Brown and Wiz Khalifa, and others have promoted them in their videos. It’s seem that Obey clothing has been everyones favourite brand for snapbacks. Will you obey?


#2 Football jerseys

They have been increasingly popular in female fashion, especially in the summer. Thanks to trendsetter Rihanna who has been styling it out with an oversize tee and ankle boots. Beyonce even got it on when she posed for GQ mag in cropped football jersey…you go Bey!

Although the season of the sports jersey is over, you can still purchase a similar one from New Look for £14.99. Hurry, buy it before it all goes!

And finally #1 is… da da da daaaaa. Leather.

Faux or real. Leather seems to be everywhere, even on jumpers. Maybe Mr Kanye West has something to do with this. During his Watch the Throne tour with Jay Z, he performed in a leather skirt and leggings combo.


Yes, you heard me right, a leather skirt.

As crazy as it looks (and sounds) he has influenced others into stealing his look. I guess we’ve all gone leather crazy. Fellas, if you’re hitting club and don’t know what to wear, go for this Cable Knit Jumper with a Leather Yoke for the smart look. And ladies, nothing goes wrong with a leather skater skirt and a cute crop top.

So there you have it my top 5 styles you’ll definitely see on the streets. Is there something that should be on my list, that isn’t? Let me know.

Video of the week: Salt-n-Pepa – Whatta Man

Throwwwbaaaack. A video to all you 90s babies (and non-90s babies). This song is so catchy even though the lyrics aren’t exactly great. I chose this video because their styling was on point in their day, even to this day the crop tops, denim and high shorts have surely made a comeback this summer.

So check it out. Leave a comment.

How is hip-hop affecting fashion?

As you look around, London is buzzing with hip-hop fashion; it’s so hard not to see a fresh-faced boy or girl dressed in the latest fashion. Could this be because of our current hip-hop stars?

Take Jay Z for example, who has clearly influenced others into buying Frank&Jan’s ‘Blame Society’ tee he was seen rocking. I mean who wouldn’t want to been seen wearing the same t-shirt as the king of hip-hop. And also Rihanna who has just recently launched her River Island collection.


Originating from the streets of New York in the late 70s, the urban fashion scene has definitely changed the fashion industry and especially our culture. Lycra body suits and cut denim shorts are also back in fashion thanks to female rap duo Salt-n-Pepa.

The way we see fashion is forever changing, but what is next for hip-hop fashion?

Stay tuned for part 2.