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Versace. Tom Ford. Gucci. What do they all have in common? Well, apart from them being one of the most recognised fashion brands in the world, they’ve all been given the recognition they deserve…in rap songs. Drake, Jay Z and others have taken to the mic to appreciate the work of these well known designers, but is name dropping really necessary? Yes, it actually is. After Tom Ford was released, it became one of the most searched name on search engines since it’s release in August 2013, however, it seems that there wasn’t much of an increase in sales, which is actually kind of sad.
Name dropping isn’t a recent occurrence; it all started back when Run DMC were rocking Adidas, they even made a song called “My Adidas” – so original. After that, you can say it became quite a trend to name drop, take ASAP Rocky’s new hit Fashion Killa, you can just tell that this song will involve some major name dropping. “She got a lotta Prada, that Dolce and Gabana. I can’t forget Escada and that Balenciaga” (Rocky, 2013).
Sometimes I do wonder if they will ever get bored of rapping about designers, or if they will even run out of designers to rap about. They’re basically boasting about being able to afford all these expensive things, saying “ey look at me, I’m rich”. But I guess if it’s bringing in the money and the appreciation from fans, why not do it?
What do you think? Leave a comment below.