Video of the WEEK!

This week’s VOW is not going to be a music vid. It’s not going to be a song. It’s actually going to be a documentary. A very short one; looking at the history of hip-hop fashion over the years.

Check it out, it’s pretty interesting.


Hip-Hop V Fashion

What’s the difference between hip-hop and fashion?

…Well, there isn’t one now.

Over the years, we have been introduced to many hip-hop artists with different styles, trends and flavours. They are the ones who have successfully merged fashion and hip-hop together. But will it still be the same over the next few years?

I asked a few people at my university what they thought about this.


Twitter: @x_damionjr

Name: Damion

Age: 19

Location: London

How do you think hip-hop has changed fashion?

“Celebrities treat fashion like it’s a conspiracy. So if you’re not wearing what they’re wearing, you don’t fit into their society.”




Twitter: @stephfunkyfresh

Name: Naomi

Age: 20

Location: London

How do you think hip-hop has changed fashion?

“I think that hip-hop now compared to back in the day has changed the whole fashion scene in a big way as opposed to wearing baggy clothes, and now we have skinny jeans and leather looks with long t-shirts. You can relate this back to the first black rapper ever to appear on the cover of Vogue.”

*For those who don’t know, the first rapper was A$AP Rocky.



Twitter: @teetee_x

Name: Telita

Age: 20

Location: Central London

Why do you think hip-hop fashion has become increasingly popular?

“I would say it’s down to the popularity of the public, for example, Kanye West and A$AP Rocky have an influence on certain social groups who tend to follow their style and trends.”

Do you think urban fashion will stay popular in the next 10 years and why?

“It probably won’t last the whole duration of the 10 years because fashion trends always change, however, it will come back in many years to come as a society that recycles old trends.”

What are your thoughts on this? Feel free to hit me up with a comment 🙂

Chuck Taylor: Rise of the Converses

They can be worn clean or dirty. I prefer mine clean.

IMAG0389-1Converses have been around for ages and that’s all because of one man…Mr Marquis Mills Converse. He da man!

The All Star Revolution

It all began when the Converse company designed footwear specifically for netball and football players back in the 1910s. Charles (Chuck) Taylor started wearing them in his basketball matches in 1917. He then became a salesman for the company where he improved the shoe’s design. 1923, after Chuck Taylor made improvements to the shoe, then, in the 1930s it was re-branded to Chuck Taylor All Stars where the company decided to incorporate his name onto the ankle patches that displayed the Converse All Star logo, however no commissions were made after lending his name to the company.

Back in the days, the shoe had three main styles – a monochromatic shoe with a black canvas upper and black rubber soles, an all white shoe with blue and red trim, and an all black leather and rubber shoe. The shoe was redesigned again after World War II where they added toe guards, laces and outer wraps white, which transformed into the iconic black and white Converse All Stars of today.

Now, Converses come in a variety of colors, styles, prints and fabrics. You can even design your own!


Converse in Hip-Hop

Drake wears them. Lil Wayne wears them. Even Jay Z wears them.

But no one can ever rock Converses the way Wiz Khalifa does.

The hip-hop star was soo obsessed with the famous footwear that he now has his own collection called… (wait for it)… “Chuck Taylor All Star Wiz Khalifa” collection – how original. The collection features 12 new styles which represents the artist’s rebellious style. 


However, his love for the brand doesn’t stop there. He even has his own record label called Taylor Gang Records. This includes the likes of Ty Dolla $ign, Chevy Woods and Project Pat…. yeah, I’ve never heard of these people either. In a couple of his songs he does reference Converses, “Gucci, Chuck Tays, I don’t f*** with no Prada” – Shame (2009). I see he’s been doing a little name dropping there too!

So there you have it. Converses are everywhere! And I’ve now declared them one of my favourite pair of shoes, because they go with everything and anything, and they’re soooo comfy. The downside is, they’re not the best winter wear….I learnt that the hard way.


Why don’t you check out the new Wiz Khalifa collection and tell me what you think.

Video of the Week!

This week we’re taking it back. Waaaay back. Back to the 80s!

It’s Run DMC!


Run D.M.C are one of the most influential men in hip-hop. The one thing I like about them apart from their music, is their style. Who knew the gold chains, the trilby hats and Adidas shoes would make an impact on fashion.

So here it is, It’s Tricky 

Video of the Week

“Rob the jewellery store and tell ’em make me a grill” – don’t even think about robbing a jewellery store!

And yes you’ve guessed it, Grillz by Nelly is my video of the week.


Why? Well first of all it’s such a tune, and second those grillz look wicked I must buy a pair. The oversize t-shirt and baggy jeans style seems to be the epitome of urban fashion in hip hop videos.



The Top 5 Styles This Season

Here are my top 5 urban fashion that you will most likely see on the Streets of London today.

#5 Nike Jordans.

Although Jordans have been around for a while now, they’ve become increasingly popular in male fashion. A shoe for the athletic, hip hop stars managed to style it out with a pair of baggy jeans and a simple plain tee, creating a trend that many have followed.

#4 The half shaved hairstyle.

This hairstyle suits some, but not everyone. Matching this hairstyle with some big stud earrings, bright red lipstick and smokey eyes will give you that fierce look. Soo, if you’re feeling indecisive and don’t know what to do with your hair, this is definitely the style for you.

#3 Snapback caps

They’ve been more popular in the 2000s than in the 90s when it was first introduced. Hip hop artists like Chris Brown and Wiz Khalifa, and others have promoted them in their videos. It’s seem that Obey clothing has been everyones favourite brand for snapbacks. Will you obey?


#2 Football jerseys

They have been increasingly popular in female fashion, especially in the summer. Thanks to trendsetter Rihanna who has been styling it out with an oversize tee and ankle boots. Beyonce even got it on when she posed for GQ mag in cropped football jersey…you go Bey!

Although the season of the sports jersey is over, you can still purchase a similar one from New Look for £14.99. Hurry, buy it before it all goes!

And finally #1 is… da da da daaaaa. Leather.

Faux or real. Leather seems to be everywhere, even on jumpers. Maybe Mr Kanye West has something to do with this. During his Watch the Throne tour with Jay Z, he performed in a leather skirt and leggings combo.


Yes, you heard me right, a leather skirt.

As crazy as it looks (and sounds) he has influenced others into stealing his look. I guess we’ve all gone leather crazy. Fellas, if you’re hitting club and don’t know what to wear, go for this Cable Knit Jumper with a Leather Yoke for the smart look. And ladies, nothing goes wrong with a leather skater skirt and a cute crop top.

So there you have it my top 5 styles you’ll definitely see on the streets. Is there something that should be on my list, that isn’t? Let me know.

How is hip-hop affecting fashion?

As you look around, London is buzzing with hip-hop fashion; it’s so hard not to see a fresh-faced boy or girl dressed in the latest fashion. Could this be because of our current hip-hop stars?

Take Jay Z for example, who has clearly influenced others into buying Frank&Jan’s ‘Blame Society’ tee he was seen rocking. I mean who wouldn’t want to been seen wearing the same t-shirt as the king of hip-hop. And also Rihanna who has just recently launched her River Island collection.


Originating from the streets of New York in the late 70s, the urban fashion scene has definitely changed the fashion industry and especially our culture. Lycra body suits and cut denim shorts are also back in fashion thanks to female rap duo Salt-n-Pepa.

The way we see fashion is forever changing, but what is next for hip-hop fashion?

Stay tuned for part 2.